Alison Hughes

Alison Hughes
Product Director at Elixir-driven influencer marketing platform

BIO

Alison Hughes is the Product Director at Vamp - a global influencer marketing platform. She was previously the Head of Digital at Virgin Money, where she was responsible for developing and executing the digital strategy as well as enhancing the company’s technical capabilities. She has also led digital and technical teams to develop and execute digital strategies, campaigns and projects across leading brands, including the NSW Government, Lion, Schick, National Foods and Optus. Alison has co-owned two digital agencies, one achieving a ranking of #31 on the 2012 BRW Fast Starters list.

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